KitKat recognises that no two individuals are the same, and neither are their breaks. Celebrating people’s unique break styles, we replaced the iconic KitKat name on the front of packs with one of 72 different types of break, including ‘Sporty Break’, ‘Lunch Break’, ‘Office Break’, and ‘Me Time Break’. Kit Kat believes people’s breaks should be celebrated, so in June 2015, KitKat brought some fun to Dublin City Centre with an interactive reflex game. This was supported with TV, digital, and outdoor advertising. As part of the Breaker’s Break campaign, KitKat created their own custom-design break boxes, which were sent to Key Opinion Influencers around Dublin City Centre.