Hyundai

Change is Good

Change at Hyundai

Change-is-good.ie is a microsite designed as a precursor to the launch of the Hyundai Tucson in November 2015, heralding a new era of design focused change in the Hyundai brand globally. We took a design-led content marketing approach & enlisted sportsmen as advocates of change, creating a comprehensive storytelling platform for the Irish audience.

Launching the Tucson

Change-is-good.ie is a microsite designed as a precursor to the launch of the Hyundai Tucson in November 2015, heralding a new era of design focused change in the Hyundai brand globally. We took a design-led content marketing approach & enlisted sportsmen as advocates of change, creating a comprehensive storytelling platform for the Irish audience.