Conversion Challenge

Lucozade Sport

Can you beat Conor Murray

Sport is a spectacle, and what better spectacle than a set of rugby posts floating in the middle of Grand Canal Dock!? The Conversion Challenge invited rugby fans to test their mettle, and try to punt their way to a pair of 6 Nations 2015 tickets. Brand Ambassador and Ireland rugby legend Conor Murray was onhand to cheer on the hopeful kickers, and to hand them bottles of Lucozade Sport. A PR campaign really boosted attendance, despite the chilly weather!

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