Counter Attack

Heineken

Breaking the Mould

High concept bars are rejecting any 3rd party visibility that does not conform to their aesthetic vision, meaning Heineken and other premium brands are losing out at the bar. We need to be brave, fit the outlet’s aesthetic, respect the heritage of the Heineken brand and be inspired by each bar. We Involved the bar closely in the design process to make sure they accepted our design. This resulted in other bars requesting similar consultations.

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