Digging Deep

Lucozade Sport

The pursuit of greatness

Athletes are always in the public eye, but we don’t always know a lot about them or their process. We spent time with Lucozade Sport Ambassadors and created short films to demonstrate their pursuit of greatness. Each of these 5 gritty, raw, revealing videos focused on a different Irish athlete, and were released exclusively online for Lucozade Sport. The videos showed just how much resolve professional athletes need, and how deep they have to dig to keep pushing themselves past the point of exhaustion.

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