In order to stand out in the competitive ontrade environment, a brand really has to roar! For the Uncage Series, we were inspired by Tiger’s rich history with the arts, and in collaboration with sculptors Ger and Andrew Clancy, we created the Kinetic Tiger. Controlled by two puppeteers, this mechanical beast moves, prowls, and growls like a real animal. It pounced from venue to venue unannounced, and to festivals nationwide. We literally uncaged the tiger!