Luxury car brand Mercedes-Benz is an upgrade from the ordinary to the extraordinary, the kind of upgrade you promise yourself you’ll make one day. With a new range of financial plans, ‘extraordinary’ is now more accessible than ever, and that ‘one day’ is now. We released a series of TVCs, supported by a fully responsive and award-winning campaign site to reach out to people dreaming of owning a Mercedes-Benz. The campaign included press, rich media, social, and eCRM. At Havas we have a similar ideal, to make the extraordinary possible.