Breakfast is the most important meal of the day – or so our mammies always told us! Following the huge success of ‘Ireland’s Biggest Breakfast’ in 2014, we created and launched the Quaker Oats Roadshow to deliver samples to busy commuters. We took a tractor and trailer out to busy locations around Dublin City Centre, and built a barn in Heuston Station to demonstrate how quick, simple, and delicious Quaker Oats are. We sent our roadshow to ‘Hell and Back’ and ‘Tough Mudder’ fun-runs, to give people the fuel they needed for the challenge ahead! Good mornings, great days!