We all have those embarrassing moments that you just have to laugh at! We invited the public to share their ‘uncomfortable moments’ with Southern Comfort for the chance to win tickets to a once-off Neil Delamere gig. We organised sampling at stand-up comedy events nationwide, featuring 60 venues with bespoke display units, brand ambassadors, and POS. The best uncomfortable moments even became part of Neil’s act! We collected a lot of responses from the public – some hilarious, some completely off the wall – but this campaign definitely caused a few laughs online and in the office!