The NPC is possibly the most manic, mad event imaginable! SuperValu’s Food Academy champions small producers, and we created ‘Good Food Karma Live’ hosted by the equally manic and mad Hector Ó hEochagáin. Celebrity Chef Kevin Dundon and a team of 25 other wellknown foodies cooked up some delicious meals over the course of a staggering 30 events in 3 days. We entertained 75,000 visitors at our main stage, and with the help of our friends at Today FM we got a real party atmosphere going. As they say at the ploughing championships, the craic was mighty!