Dublin Fringe

Tiger Beer

Taking over the city

The Tiger Dublin Fringe is one of Ireland’s leading arts and culture festivals. As the headline sponsor we wanted to create something huge for Tiger. Street artist Dan Leo designed the breathtaking Anamorphic Tiger, an enormous distorted perspective sculpture. Set on a scaffold in Grand Canal Dock, this multicoloured beast stood proudly on the water – seemingly on the surface – getting picked up by national media. A Totally Dublin partnership, WeTransfer and Spotify media, promoted the festival to the bullseye target. The Tiger’s roar was heard loud and clear at this year’s festival! Results: Tiger Dublin Fringe significantly increased closeness, awareness, authority and approval scores for the brand. 30% recall of the Anamorphic Tiger.

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